BOISE, Idaho — Clearwater Analytics, a global SaaS solutions provider, announced today that Susan Ganeshan has joined Clearwater as Chief Marketing Officer (CMO). In this capacity, Susan will focus on building a comprehensive marketing strategy, driving brand and market awareness, and delivering high-quality digital content to clients and prospects that inspires action.
“Building on our recent success and rapid growth, Clearwater’s sales, operations, and R&D teams will benefit from a customer first marketing engine,” said Sandeep Sahai, Chief Executive Officer, Clearwater Analytics. “We are thrilled to have Susan on our leadership team to innovate our approach to demand generation while we build a world-class marketing function.”
With multiple CMO and marketing consulting roles spanning her 30-year career, Susan brings a marketing playbook spanning strategy, brand, demand generation, operations, and metrics-based decisioning to Clearwater. She has gained in-depth experience traversing diverse roles including product marketing, product management, engineering, quality assurance, professional services, training, and sales enablement with successful software and services businesses including most recently at Granicus (Vista Equity Partners) where she was CMO. She also served in marketing leadership roles at Clarabridge (Summit Partners), newBrandAnalytics (acquired by Sprinklr), webMethods (acquired by Software AG), Checkfree (now Fiserv), and Deloitte Consulting. With this vast experience, Susan brings insight on IPOs, acquisitions, profitability, SaaS business metrics, international expansion, marketing technology, product innovation, and customer success in the software industry.
“While Clearwater’s growth through references from happy customers is a cornerstone of the company’s organic success, Clearwater is at an amazing inflection point in its growth trajectory with the opportunity to propel expansion exponentially,” said Susan Ganeshan. “I am thrilled to have the opportunity to work with this top notch executive team and the industries’ premier SaaS solution for investment accounting, reporting, and analytics.”
Based in the Washington, D.C. metro area, Susan received her bachelor of science degree from the University of Pittsburgh.