Susan Ganeshan

Susan leads Clearwater’s marketing programs, including building a comprehensive marketing strategy, driving brand and market awareness, and delivering high-quality digital content to clients and prospects that inspires action.

With multiple CMO and marketing consulting roles spanning her 30-year career, Susan brings a marketing playbook spanning strategy, brand, demand generation, operations, and metrics-based decisioning to Clearwater. She has in-depth experience traversing diverse roles including product marketing, product management, engineering, quality assurance, professional services, training, and sales enablement with successful software and services businesses including most recently at Granicus (Vista Equity Partners) where she was CMO. She also served in marketing leadership roles at Clarabridge (Summit Partners), newBrandAnalytics (acquired by Sprinklr), webMethods (acquired by Software AG), Checkfree (now Fiserv), and Deloitte Consulting. With this vast experience, Susan brings insight on IPOs, acquisitions, profitability, SaaS business metrics, international expansion, marketing technology, product innovation, and customer success in the software industry.

Susan received her bachelor’s from the University of Pittsburgh with a focus on Mathematics.